MARKETING STRATEGY | BRAND IDENTITY
Developed a strategic marketing plan for the launch of a product that was conceptualized from scratch. Created the entire brand identity, from the mission/vision, slogan, and unique selling props to the personas of the target market, the creative theme, and the marketing plan for launch (including magazine ads, email campaigns interactive public displays and an influencer sponsorship.)
So, what is it? An "Innovana" is an artificial indoor plant and fragrance diffuser in one. The product is catered to active, industrious young women who always want to appear effortlessly put-together in all aspects of their life, especially when it comes to their personal spaces.